Sign of the Times: K-culture takes over downtown New York with Pepero Day

 
Pepero Day hits Times Square in New York, taking over a digital billboard on Monday to celebrate the unofficial holiday.
 
Lotte Wellfood said on Tuesday that 180,000 people descended on Times Square for a Pepero Day event, where there were musical performances from a children's choir as well as a K-pop dance performance and, of course, copious amounts of the chocolate-covered baked stick.

Source: https://koreajoongangdaily.joins.com/news/2024-11-12/business/industry/Sign-of-the-Times-Kculture-takes-over-downtown-New-York-with-Pepero-Day/2175847