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Korean Cute Shop Tour

Korean Cute Shop Tour

These days in Korea, more and more people are enjoying visiting cute lifestyle and stationery shops (called “So-Poom shops” in Korea). From charming stationery and journaling supplies to aesthetic home décor items, these shops offer so many things to see in one place that you can easily lose track of time while browsing.

05.26.2026|Elva
From Historic Walls to a Hidden Forest Cafe

From Historic Walls to a Hidden Forest Cafe

A Visual Walk: From Historic Walls to a Hidden Forest Cafe

05.21.2026|minky
2026 Gangneung Danoje Festival: Korea’s Best Cultural Festival & Travel

2026 Gangneung Danoje Festival: Korea’s Best Cultural Festival & Travel

Unravel Your Soul in Gangneung: From Ancient Rituals to Trendy Coffee Streets

04.10.2026|minky
How Korean Gen Z Is Decorating Everyday Items

How Korean Gen Z Is Decorating Everyday Items

Korea's younger generation is embracing a new DIY trend called "Bol-Kku", or ballpoint pen decorating. By adding beads, charms, and colorful parts to everyday items like pens, keycaps, keyrings, people are turning simple objects into unique expressions of personal style. The trend has even brought new energy to Seoul's Dongdaemum craft market, where many young visitors now shop for decoration materials. Affordable, creative, and highly shareable on social media, this decorating culture reflects how Gen Z in Korea combines hands-on creativity with online expression.

03.16.2026|l.marion
A Day at the National Museum of Korea

A Day at the National Museum of Korea

Visited the National Museum of Korea on a busy weekend — the world's 3rd most-visited museum in 2025. A walk through gold crowns, bronze daggers, and Kakao Friends installations, followed by a bowl of kalguksu in Myeongdong.

05.29.2026|daisy

THE LATEST

This is international. Make it unforgettable. That's exactly what K-pop was at the 2026 AMAs.

This is international. Make it unforgettable. That's exactly what K-pop was at the 2026 AMAs.

K-pop took 11 trophies at the 2026 AMAs — and it wasn't just one act.

05.28.2026|l.marion
Dongdaemun at Midnight: The Hours When Korea's Clothes Hit the Road

Dongdaemun at Midnight: The Hours When Korea's Clothes Hit the Road

If you walk past Heunginjimun around 11 at night, the first thing you notice is the bags. Hundreds of them. Black, navy, faded red, stacked in waist-high piles right on the sidewalk and along the curb. Each pile has a small yellow sign poking out of it with a city name written in marker: 순천 (Suncheon), 구미 (Gumi), 천안 (Cheonan). These are not someone's lost luggage. They are tomorrow's inventory for clothing shops scattered across the country, and they are about to be loaded into vans that will drive through the night.

05.28.2026|lucas
Gyeongbokgung's 600-Year-Old Energy Hit Different — And I'm Not Over It

Gyeongbokgung's 600-Year-Old Energy Hit Different — And I'm Not Over It

Okay But Gyeongbokgung Just Hit Different — Seoul's 600-Year-Old Royal Palace Is Lowkey Everything

05.27.2026|minky
How a tumbler quietly became the most Seoul accessory of 2026

How a tumbler quietly became the most Seoul accessory of 2026

The thing about cafes in Seoul right now is that the bag on the seat next to you tells you more than the drink in front of you. A canvas tote, a paperback in Korean, AirPods in the front pocket, and somewhere in there, almost always, a tumbler. Usually steel. Usually a little dented. Often the same one its owner has been carrying since 2022.

05.20.2026|lucas